The account will be handled out of the Madison Media’s Bengaluru office and will manage offline and digital media, OOH and ...

Arpana Kumar Ahuja, EVP & Head of Corporate Brand & Comms at Jindal Steels, discusses untapped industry opportunities, global ...

Sumanto Chattopadhyay, Author and Creator of The English Nut, Former CCO & Chairman of 82.5 Communications, pens a tribute to ...

With wedding season underway, jewellery brands boost marketing budgets 20–40% to capitalise on high-intent buying and stay ...

The move comes as part of the restructuring that will see FutureBrand’s staff now report into McCann’s local offices ...

Pravin Menon has been named the Chief Executive Officer (CEO) of Veranda PHIRE. He shared the development on LinkedIn and ...

Connected TV has quietly created one of the most premium front door ad surfaces in India: the home screen, or what industry ...

Brands are looking for shorter bursts at the coveted Times Square in New York, and most aim to cash in with viral videos on ...

Millennials and Gen Z professionals prefer video as the language, and it is now a critical tool for influencing purchase ...

India’s fastest-growing ad channel is now driven by fulfilment speed, as the retail media ecosystem shifts from ...

A growing number of film projects — particularly mythological and historical ones that are expensive and time-taking to mount ...

Broadcasters shared ad rates rose nearly 10-12 times with advertisers coming from across categories like automotive, consumer goods, electronics and consumer durables ...