The move comes as part of the restructuring that will see FutureBrand’s staff now report into McCann’s local offices ...

With wedding season underway, jewellery brands boost marketing budgets 20–40% to capitalise on high-intent buying and stay ...

Connected TV has quietly created one of the most premium front door ad surfaces in India: the home screen, or what industry ...

A growing number of film projects — particularly mythological and historical ones that are expensive and time-taking to mount ...

Brands are looking for shorter bursts at the coveted Times Square in New York, and most aim to cash in with viral videos on ...

Broadcasters shared ad rates rose nearly 10-12 times with advertisers coming from across categories like automotive, consumer goods, electronics and consumer durables ...

Millennials and Gen Z professionals prefer video as the language, and it is now a critical tool for influencing purchase ...

India’s fastest-growing ad channel is now driven by fulfilment speed, as the retail media ecosystem shifts from ...

Pravin Menon has been named the Chief Executive Officer (CEO) of Veranda PHIRE. He shared the development on LinkedIn and ...

Bobbi Brown India celebrates uncomplicated skincare and the power of a clean, natural glow with its latest campaign. Centered around the brand’s cult favourite product - Vitamin Enriched Face Base, ...

The publisher of the Daily Mail has agreed to acquire the Daily Telegraph and Sunday Telegraph for £500m ending years of ...

MediBuddy launched its #PowerUpGuys campaign to inspire men to take charge of their physical and mental wellbeing this ...