Britannia’s Good Day biscuits took over the front page of The Times of India with a rainbow-themed print ad that doubled up ...

Shubhranshu Singh, board member Effies LIKNS foundation, Forbes Global’s most influential CMO, writes a review on his ...

Meta has seen the future of advertising, and it apparently doesn’t involve you. Or at least, not the parts of you that write ...

Fred Smith, the indefatigable founder of FedEx and the man who more or less invented modern express logistics, passed away ...

In an exclusive post-season interaction, Saroj Panigrahi, Chief Operating Officer, Games24x7, shared the company's approach ...

Despite early discussions a couple of years ago, key initiatives to strengthen TV measurement — such as expanding household ...

Dr. Annurag Batra writes on sensationalism in the media and the negative news coverage about India and our policies ...

Brands are now teaming up with travel bloggers, home chefs, and digital creators rooted in real-life experiences to deliver ...

Tanya Singh has joined Diageo India as Senior General Manager – Brand Marketing for Johnnie Walker. Before joining Diageo ...

Adhikari reflects on the seismic shifts in India’s media and entertainment industry in this interview with Dr. Annurag Batra, ...

NDTV 24x7 has emerged as the leading English news channel in the country, not for dramatics or decibels, but for its quiet ...

As the advertising world marks World Music Day today, we look at how content creators are changing the ‘sound of marketing’ ...