In a world where brands battle for attention across screens, platforms and experiences, one powerful sense is often left out of the mix: smell. While sight and sound take centre stage in most ...

By Christopher Dodds If you’ve recently spotted “chatgpt.com” showing up as a session source in Google Analytics, you’re not alone. It’s not a bot anomaly ...

Marketing has always been a fast industry. But speed isn’t a strategy, and burnout should never be a badge of honour.

By Patrick Whitnall  Picture this scene: a family unboxing the latest trending gift, while mum or dad captures every moment, ...

Australian brands are embracing the creator economy, with influencer-led marketing spend rising by 13 percent to hit approximately $800 million in 2025. Once considered a fringe, niche activity, ...

In April, I joined a packed room of Australian marketers at FWD Sydney to hear the legendary Professor Byron Sharp speak on ‘The Future of Marketing?’. For just under an hour, the room listened ...

For the 10th year running, Amaury Treguer, co-founder at Bread Agency, is back to predict what’s in store for social media in the coming year. Check out his ...

In today’s digital landscape, content marketing is more than just a tool for engagement, it is a vehicle for building trust, educating audiences and fostering brand loyalty. However, in an era ...

At SXSW Sydney 2024, digital outdoor media leader QMS, in partnership with audience measurement pioneer Amplified Intelligence, unveiled a world-first study on the impact of human attention in ...

King Kong founder and Shark Tank Australia judge Sabri Suby reveals the secret marketing tactics of luxury brands with Marketing Mag. According to data from GWI, the majority of luxury buyers sit in ...