Webinars are powerful communication and promotional tools—perhaps the most effective method for effectively promoting a message to a target audience. No other method is more engaging, further-reaching ...

More than two-thirds (68%) of B2B buyers now purchase goods online, up from 57% last year, according to a recent report from the Acquity Group. Moreover, the number of B2B buyers who spent 90% or more ...

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama ...

Video drives five times more engagement than any other content format on LinkedIn, and video posts are 20 times more likely to be shared than other formats, according to internal data from the ...

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Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Transit advertising refers to an out-of-home (OOH) marketing strategy via a channel that consists of various modes of public transportation. Because millions of people commute to work daily, transit ...

Most agency-side marketing strategists say their discipline is at a crossroads and often considered expendable by clients, according to recent research from WARC. The report was based on data from a ...

There is a tendency in marketing to think mostly about what customers care about. That is, what benefits customers really want. But there is another important part that should be deeply appreciated by ...

We know that people don't always do what they had intended to do. Yet, self-reported intentions continue to be used widely in academic and commercial research because they represent easy-to-collect ...

Perhaps it's the focus on empathy and connecting with our subscribers on a human level. Or all of the emphasis on writing in plain English—using colloquialisms, sentence fragments, emojis, and even ...

These days, you've probably received emails from every brand you've ever interacted with over the past 20 years, telling you about what they're doing for their community and customers in these ...