John Lewis retains its position as the UK’s favourite Christmas ad, while Waitrose secures joint second place with M&S, ...

GoodGym has been named as the overall winner of the Sky Zero Footprint Fund, receiving an additional £500,000 in media space ...

New research by System1 and Jellyfish shows AI-produced ads testing significantly better than the average traditionally made ...

As the final part of a strategic review, Asos is tapping into social, influencers and new digital product offering to ...

Consumer confidence scores have fluctuated over the past year, with no clear direction of travel to indicate shifts in ...

Many major brands are shifting investment away from big broadcast channels and towards media that invites more one-to-one ...

Consumers also demand consistency in where prices are applied. Almost four in five (78%) expect in-store and online prices to ...

Episodic approaches and story over product are two of the key themes defining 2025’s Christmas advertising, as brands grapple ...

Amid claims the viral ‘Nothing beats a Jet2 holiday’ meme proved “hugely beneficial”, we analyse the impact on awareness, ...

CEO Ije Nwokorie believes the business is showing “green shoots” of recovery as its firmer grip on pricing begins to pay ...

Unilever’s home care division, which counts Cif and Persil among its portfolio, is pushing creator-first comms via its ...

As part of a wider goal to make TV advertising more accessible to SMEs, Channel 4 has rolled out its AI-generated ad service ...