Mike Cooper, CEO of DOmedia, offers his perspective on how technology is rewriting the rules of out-of-home advertising.

Zepto, one of India’s leading quick commerce platforms, has rolled out a high-impact out-of-home (OOH) campaign across Kochi, ...

The campaign is executed by Greenline Glo, the Out-of-Home division of Lodestar Universal McCann.

The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep dives into specific trends.