Preparing for NAB 2025 and on the heels of announcement of new video features at the Sundance Film Festival, Adobe announced the public beta of the new generation of the Adobe Firefly Video ...

The word “commercial” may be on everyone’s mind after the Super Bowl. From favorites to flops, this year’s crop of Super Bowl commercials had an average cost of $8 million for a 30-second slot.

The image published on Instagram by Director/Cinematographer Phill Holland showing a Z-mount got the ball rolling: is a RED V ...

I like to have lots of saved transitions, and the TL;DR already has told you how to save one. The problem: You want some saved customized transitions of a specific length. Sometimes, it’s just a ...

A potential first in the consumer electronics industry, LG’s in-house content lab empowers LG with advanced tools to produce premium-quality content that reflects its diverse product portfolio. In ...

Working in collaboration with director Bhavani Lee, the video features a poetic interplay of light and shadow, which Civan ...

With a touch of flare, pun totally intended, Tokina has launched its Vista-C Prime T1.5 lenses, a new version of the Vista Prime lenses built to highlight rich flares. Designed for high-end ...

The DJI OSMO Pocket 3 is one of the newer compact cameras in DJI’s lineup. It marries gimbal technology with an easy-to-use ...

A filmmaker, videographer or content creator starting out today will not only have a tricky time picking what to call themselves, but will be faced with a daunting choice: what camera system to attach ...

The most recent announcement from Laowa is not a new lens but the release of the company’s new short film, The Leap Beneath, ...

It’s a new year, and it’s time for new Useful Tools for Editors. As always, I’ve tried to include some things across the ...

With, Leica says, physical controls that consistently express Leica’s design philosophy and conjure up the familiar ...