Taco Bell is the most dominant player in the Mexican-style fast-food market, but it has a longtime rival that at one point went bankrupt trying to compete.

Taco Bell is set to revolutionize its beverage offerings with the launch of 30 new 'Live Más Cafés'. This strategic move follows a successful trial period, showcasing the appeal of this innovative concept.

No purchase is required to participate, but users must be a Taco Bell Rewards program member and signed into their account on the mobile app to create a Fan Style order. Fans have the chance to get their order on the menu until 11:59 p.m. PT on Wednesday, August 13.

For decades, having a go-to customized Taco Bell order has been a badge of honor for fans. In fact, well over half of all Taco Bell app checkouts include a customized menu item. Now, Taco Bell is turning that tradition into public recognition with the nationwide launch of Fan Style.

Border Foods Inc., a Taco Bell franchisee, acquired the former Taco John’s property at 4029 32nd Ave. last month for a new Taco Bell location. Taco John’s closed its Hudsonville space next to Meijer last year, along with four other local locations.

About a month after introducing Crispy Chicken Strips in tacos and burritos, Taco Bell has come up with a barbecue sauce to go with them. On Thursday, July 17, the Irvine-based chain introduced Sweet Chipotle BBQ sauce. It’s made with peppers, molasses and spices, according to a news release.

Taco Bell is testing a Luxe Value Menu with brand-new $3-and-under items, including the Chipotle Ranch Chicken Stacker, Beefy Potato Loaded Griller, Chips & Nacho Supreme Dip, Min

Last year, Taco Bell began testing its beverage concept, Live Más Café. Distinct from the chain's upscale, adult-oriented Cantinas, the cafes have been focusing on non-alcoholic drinks and a younger clientele.

Taco Bell has always been known for its iconic sodas (hi, Baja Blast), but the new Agua Refrescas provide a fresh take on a beloved Mexican beverage. These drinks are non-alcoholic, tea-based, and infused with real fruit for a bright, bold flavor that feels like something you'd find on a cocktail menu —minus the alcohol.