How did Michelin Stars start with cars?
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YouTubeStories About How Brands Became Famous
How did Michelin Stars start with cars?
Ever wondered why a tire company is the world's most trusted source for restaurant ratings? The story behind the prestigious Michelin Star has nothing to do with food and everything to do with selling more tires. In the early 1900s, the Michelin brothers faced a problem: not enough people were driving cars to make their tire business grow. To ...
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