A Pepsi commercial joked that you could win a Harrier fighter jet for 7 million Pepsi Points. Everyone laughed—except 21-year-old John Leonard. He read the fine print, raised $700,000, filled out the official order form, and demanded the jet. Pepsi refused. Leonard sued. The case went all the way to federal court and became legendary. He didn’t win the jet, but he changed advertising law forever. Today, Leonard v. PepsiCo is taught in law schools as proof that words matter—even in jokes. Sometim
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