Product Differentiation | Definition, Types & Examples

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Price differentiation (or discrimination) recognizes that the value of goods is subjective and varies by customer, usage occasion, and operating environment. In the B2B world, most prices are subject to negotiation, and some customers are willing to pay more than the prevailing market price. In short, price discrimination allows a business to capture consumer surplus — the difference between what consumers are willing to pay and what they actually pay. At the end of the day, what truly matters i

Monopoly - Price Discrimination

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Product Positioning & Market Differentiation | Overview & Example

Product Differentiation in Marketing: Examples, Strategies & Definition