Aditi Randev on Instagram: "The biggest mistake that people make while designing their website is that they overlook the About Page... Because the “About” page is what gets you maximum conversions... I’ll explain how... So only 1% of your website’s visitors would visit the About Page, but the 1% that do are so interested and invested in your brand that they want to know your story, they want to understand your history, the people behind the product, their values, and what makes them different. A