Elliot Aronson - Alchetron, The Free Social Encyclopedia
Elliot Aronson - Alchetron, The Free Social Encyclopedia
Oct 12, 2014
alchetron.com
1. In 1966, psychologist Elliot Aronson discovered a paradox that broke influence rules. He showed people a “perfect” candidate who answered all questions brilliantly, then accidentally spilled coffee on himself. The result shocked: sympathy for him skyrocketed precisely after the failure. Aronson proved: perfection builds a wall, but a mistake punches a door through it. 2. Your brain perceives a “flawless” person as a threat or unattainable object. Defense kicks in: “outsider,” “too high.” But
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