HelloFresh marks the back to school season with its biggest global campaign yet 🌍 At the center of the campaign is an eccentric hero ad that takes a hyperbolic and highly visual approach. It showcases a variety of unique families, including Eurovision lovers, modern art enthusiasts, and tennis fanatics. Patrick Stal, senior vice-president of international marketing at HelloFresh Group, exclusively told The Drum that the meal kit maker is entering a “new era” that includes its first foray into s