The world’s longest running hair competition is unveiling a new chapter: Utopia. ✨ L’Oréal Professionnel iconic Style & Colour Trophy2024 is coming soon! ⏱️ Over 100.000 hair pros from all around the word have competed to secure a spot in the Grande Finale. 🏆 This year’s “Utopia” theme challenges the best hairstylists and Computer-Generated Imagery artists globally to create flawless, harmonious, and beautiful hair looks. Get ready to be amazed by the artistry and technique of the top pros in t

Turn your hairstyle utopian dreams into a reality. 🤩 Introducing the new SteamPod Glacial Utopia limited edition. Escape hair damage with the power of steam technology: ⏱️ 3x faster* 💆‍♀️ 2x smoother* ✅ with 95% less damage** *Instrumental test, SP4 compared to SP4 without steam and comb, measured on type V hair. **Breakage measured from repeated combing after 15 passes of SP4 on bleached type V hair, compared to SP4 without steam and comb. . #SteamPodGlacial #SteamPod #SteamPod4 #hairstyler #