Video: Customer Centricity: What It Means and What It Takes
umich.edu
Video: Customer Centricity: What It Means and What It Takes
But many who aspire or even claim to be customer-centric are not actually achieving it. Join John Branch, Clinical Associate Professor of Business Administration at the Ross School of Business, as he explores what customer centricity is, the key to understanding it, and different examples of modern companies that have mastered it.
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