Willie Nelson helped make Lone Star Beer a Texas icon in the 1970s through a marketing partnership that tied the brand to country music culture. The beer has branded itself as The National Beer of Texas since 1940, even though that's not an official title, and still does 80 percent of its business in the state. Pabst owns the brand while Anheuser Busch InBev brews it in Houston, and it's been referenced in True Detective and various country songs as a symbol of Texas pride. #beer #willienelson #
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🍺This 1960s television commercial for Lone Star Beer features cowboys and ranch hands arguing that a “man grows a man-sized thirst for a man-sized beer.” #texas #beer #lonestar #archives #TAMITurns20 https://texasarchive.org/2021_01686 | Texas Archive of the Moving Image
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